Role Overview
We’re looking for a Marketing & Brand Manager to take full ownership of Tradesyncer’s marketing direction — across our platform and co-brands.
You’ll oversee all marketing activity, coordinate with external agencies, manage affiliates and B2B partners, and ensure our brand remains consistent and impactful across every channel.
This is a strategic leadership position — you’ll direct and challenge agencies, manage relationships, and connect all marketing efforts under one data-driven vision.
A strong understanding of the prop trading or trading industry is essential for this role, as you’ll be shaping communication that resonates deeply with traders and industry partners.
Key Responsibilities
Oversee paid and organic growth: Manage direction and performance across Google SEO/Ads, Meta, X, and TikTok — ensuring strategy, link-building, and content plans from our agencies deliver measurable results.
Lead agency collaboration: Act as the main point of contact for marketing partners — communicate clearly, challenge strategies, and push for continuous improvement based on data and performance insights.
Drive email marketing growth: Take ownership of Tradesyncer’s email marketing strategy — from automation and segmentation to design and content — to build engagement and retention.
Own the brand: Serve as brand guardian for Tradesyncer and co-brands — protect tone of voice, visual consistency, and messaging across all platforms.
Manage affiliates and partnerships: Build and maintain affiliate and B2B partner relationships (prop firms, fintech tools, co-marketing brands), negotiate new deals, and optimise performance through data-driven insights.
Lead content and creative direction: Define organic content strategy, identify trends, and work closely with the design team to create impactful campaigns.
Monitor analytics and performance: Track marketing KPIs across all channels and turn insights into clear, actionable improvements.
Safeguard brand presence: Ensure Tradesyncer’s communication and public image reflect a consistent, professional identity across communities and channels.
Required Skills & Experience
5+ years in digital marketing, growth, or brand management, preferably in prop trading, trading tools, or fintech industries (prop/trading experience is highly preferred).
Deep understanding of Google SEO, Google Ads, and social media advertising (Meta, X/Twitter, TikTok).
Proven ability to lead and challenge marketing agencies and maintain accountability on performance.
Experience managing affiliate programs and B2B partnerships — ideally within the trading or fintech space.
Strong email marketing skills — capable of designing and executing lifecycle campaigns and automations.
Experienced brand manager — able to maintain tone, visuals, and identity across multiple brands and audiences.
Knowledgeable in content strategy and organic growth, with awareness of the latest marketing trends and platforms.
Analytical mindset — confident turning data and performance reports into clear actions.
Excellent communication and relationship-building skills; comfortable on calls with affiliates, partners, and agencies.
Organised, proactive, and results-driven, with a passion for the trading and fintech space.
Nice-to-Haves
Proven network or connections within prop firms, fintech partners, or trading communities.
Familiarity with marketing automation tools (HubSpot, ActiveCampaign, etc.).
Experience with co-branded or joint marketing campaigns.
Understanding of affiliate analytics and attribution.
Creative eye for content, trends, and storytelling.
What You’ll Get
Full ownership of marketing and brand direction across Tradesyncer and its co-brands.
A leadership position with authority over all marketing channels and external teams.
Opportunity to influence the voice, strategy, and partnerships of a fast-growing trading tech brand.
Collaboration with a focused, results-driven leadership and product team.
How to Apply
Send your CV and a short cover letter explaining why you’re the perfect fit.
Include examples or case studies of marketing campaigns you’ve led — especially those in the prop trading, fintech, or trading tools space that delivered measurable impact.